Brandy Melville Seongsu branch opens! Check out the location, business hours, price range, weekend waiting time, and store fitting room information, as well as brand controversies, all at a glance. Also check out the hottest shopping tips in Seongsu-dong!

Brandy Melville has finally opened in Seongsu-dong! A fashion brand that captures the sensual California girl sensibility has landed in Korea.

In this post, we've compiled everything from store information to weekend waiting tips, price range information, and even the latest brand controversies!

Brandy Melville Seongsu Branch Location

- Address: 101-1 Yeonmujang-gil, Seongdong-gu, Seoul (Le Café Fleur Boutique Building)
If it doesn't show up exactly on the map, try searching for "Le Café Fleur Boutique"!
- Nearby landmarks: Near Seongsu Dickies store, former Jacquemus pop-up store location

Brandy Melville Seongsu Branch Business Hours

- Business hours: 11am - 7pm
- Visiting tip: It is recommended to arrive at the store before opening time. As it is a popular store, there may be long lines in the afternoon!

Brandy Melville Seongsu Branch Price Range

Brandy Melville's price range is similar to that of overseas.
- Short-sleeved T-shirt: 20,000 to 30,000 won
- Long sleeve/knit/man-to-man: 50,000-60,000 won
- Training pants: 50,000 won
- Accessories (scrunchies, pouches, etc.): 10,000 to 20,000 won

The quality is neat, but some say the price is a bit high compared to the simple design.

Tips for Weekend Waiting Times and Fitting Room Usage

- Weekdays: 10-20 minutes waiting time
- Weekends: 30-50 minutes wait (the line will be shorter if you visit after 4pm!)

Fitting room:
- Location: 2nd floor
- Number: Approximately 20
- Fitting Tips: The staff will collect your clothes before fitting and guide you to the fitting room. The waiting time is relatively short, so you can use it comfortably!

Recommended popular items

Brandy Melville's signature items are neat and trendy cardigans and man-to-mans! In particular, the cardigan with scallop details is often praised as a "must-have."

- Cardigan: 45,000 won
- Henley neck t-shirt & shorts combination: Great for a casual yet stylish look!

Brandy Melville Controversy Summary

Despite its emotional brand image, Brandy Melville has also been embroiled in several controversies.

1️⃣ Size policy controversy
- Most of the clothes were criticized for being made in XS/S sizes and not being able to accommodate a variety of body types.
- The slogan "One Size Fits All" received a lot of backlash and was changed to "One Size Fits Most."

2️⃣ Racial Discrimination and Employee Treatment Issues
- HBO documentary (2024) raises allegations of racism and wrongful termination by management.
- According to former employees, management instructed them to fire employees who did not meet certain appearance standards.

3️⃣ Inappropriate demands on employees and customers
- Former employees testified that management required them to submit full-body photographs before hiring.

Brandy Melville Seongsu branch is captivating visitors with its stylish fashion items and charming store atmosphere. However, there are also several issues such as size policy and employee treatment controversy, so it is necessary to closely watch the brand's response and improvement process.

If you are planning to visit Seongsu-dong, be sure to visit the Brandy Melville store for a special shopping experience!

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