Check out the schedule and reasons for Instagram's filter shutdown. We'll be shutting down Meta Spark Studio and discontinuing the AR filter service on January 14, 2025, along with the background and creator reactions!

There are many people who are having more fun using Instagram story decoration filters, right?

But we have some shocking news! It’s the news that Instagram AR Filter service will be discontinued. We’ll tell you why we made this decision, along with the specific schedule and background!

When will the Instagram filter feature be discontinued?
Meta will no longer support all third-party AR filters and effects from Facebook, Instagram, Messenger, and more starting January 14, 2025.

This means that over 2 million AR filters created by individual creators and brands will disappear, but the official filters provided by Meta will still be available.

Is Meta Spark Studio service also ending?
Meta Spark Studio is a platform that allows users around the world to create their own AR filters, ads, and games.

However, Meta has decided to stop supporting all services related to the platform.
In particular, many people are disappointed because the fun filters created here have become “essential items for decorating stories.”

Why is Instagram ending its AR filters?
Meta said it is reallocating resources to develop a new computing platform.

During this process, we decided to discontinue Spark Studio features while integrating some AR-related projects.

Another big reason is that AR filters have been continuously criticized in recent years for encouraging obsession with appearance or intensifying comparisons between appearances.

Meta is aware of these issues and has announced that it is discontinuing the feature to create a safer digital environment.

Will existing AR effect content be maintained?
Fortunately , any posts, stories, or messages that already have AR filters applied will remain intact and will not be deleted.
So, you don’t have to worry about videos or content that contain your memories!

AR Filter Community Reactions
There were also many comments saying, “It’s so shocking to hear that the filter I created is no longer usable.”
As it is a filter that has been incorporated into our daily lives for 7 years, it seems that there will be considerable backlash from users.

What's next for Meta?
Meta says it will discontinue its AR filter service, but will continue researching new technologies such as AR glasses.
In particular, we're excited to see what the new Orion AR glass prototype will be demonstrated at the Meta Connect event.

The end of the Insta filter service is a huge disappointment to many users, but feel free to use your favorite filters as much as you want while they last!

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