The controversy over the parents of Hyundai Marine & Fire Insurance's kids model abandoning their Instagram accounts has led to the Shiba Inu Daesongi incident growing bigger, and even the advertisement has been changed to private. Check out the influencer's actions, explanations, and netizens' reactions!

Case Summary: How did the Shiba Inu adoption controversy start?
Recently, an influencer posted on her social media about the process of giving up her pet dog, Daesongi, which sparked controversy.

The problem is not the simple excommunication, but the fact that the photo was posted with the expression, "I sent it to the countryside before putting soybean paste on it."

The post shocked many and quickly became a hot topic in online communities.

Hyundai Marine & Fire Insurance Kids Model Parents' Instagram Controversy
The controversy spread further when it was revealed that the daughter of influencer A was working as a model for Hyundai Marine & Fire Insurance's pet insurance.

- Netizens began leaving protest comments on Hyundai Marine & Fire Insurance's official YouTube channel, saying, "Does it make sense for someone who treats their pets irresponsibly to appear in a pet insurance commercial?"

- In the end, Hyundai Marine & Fire Insurance made the advertisement video private and stated, “We are checking the exact situation and apologize for any inconvenience.”

Mr. A's explanation: "I didn't mean to do that."
As the controversy grew, Mr. A explained, "I didn't think that many people would look at SNS."

- "I just left it at my grandmother's for a while, I'm planning on bringing it back."
- "I took him for a walk every day and even uploaded photos of it."

But despite this explanation, the criticism continued. Netizens expressed their anger, saying, "The bigger problem is the act of posting as if you are teasing your dog."

Hyundai Marine & Fire Insurance, a direct hit to its advertising image
This incident has damaged Hyundai Marine & Fire Insurance's advertising image.

Consumers complained, saying, "The very fact that a family appears in a pet insurance advertisement is a betrayal of trust."

As a service targeting customers who love pets, a decline in trust due to this controversy was unavoidable.

The Responsibilities of Pet Parenting and the Influence of Social Media
This incident reminds us again of the responsibility required to raise a pet and the impact of social media posts.

In particular, it has become a case that shows how much an individual's behavior can affect a brand image. Many people are paying attention to how Hyundai Marine & Fire Insurance will respond in the future.

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