Musical experimentation and a challenging attitude

Rather than chasing K-pop trends, NCT is a group that constantly experiments and challenges itself to establish their own unique musical style. Their complex yet sophisticated sound design, unconventional concepts, and performances are NCT's trademarks. While their music may sometimes feel complex, it ultimately evolves into a unique genre that only NCT ​​can create. Their artistry, never content with the status quo and constantly trying new things, deeply inspires and respects fans. NCT's adventurous spirit is breaking down the boundaries of K-pop.