NewJeans' 'ETA', Spotify Streaming Doubles, 'Chart Reversal'

In fact, the daily streaming count of 'ETA' in September was 300,000 to 350,000. It recorded 420,000 on September 30th, 560,000 on October 1st, 660,000 on the 2nd, and about 730,000 on the 3rd.

This increase was partly due to the interest and mentions from global digital creators, including YouTubers. In particular, Jason, a famous American streamer, held a live broadcast to celebrate reaching 100,000 subscribers on Twitch, and during that time, New Jeans' 'ETA' was played several times as background music while he danced with his acquaintances who came to congratulate him.

After seeing this, other fans edited the video and uploaded it to TikTok and X (formerly Twitter), spreading the word, and a new 'ETA' dance challenge boom began on short-form platforms like TikTok.

Looking at Google Trends, the search index for 'New Jeans ETA' has also exploded worldwide. Looking at the change in interest over time, the related index has skyrocketed by more than 3-4 times since September 30. Regional interest has also been evenly distributed across the US, Canada, Asia, Europe, South America, and Oceania.

Thanks to this, 'ETA' also rose to number one in the K-pop genre on Apple Music in the United States.

'ETA' is an exciting song that combines a strong and fast beat with favela funk. As soon as it was released in July of last year, it swept the first and second places on major domestic music charts along with 'Super Shy'.