[talk] Currently, the only duty-free shop model left is New Jeansㅠㅠ

( It's a fair advertisement where all the members stand in the visual center position. Haha. All of the New Jeans members are attractive centers. )

 

It is said that major duty-free shops are minimizing star marketing these days to cut costs. !!

It is a different landscape from the past when they used famous celebrities as a base to target Chinese group tourists based on the Korean Wave. ...

 

Current industry 1~3 Great man Lotte , Silla , Shinsegae Duty Free has terminated all existing promotional model and ambassador contracts. .

The place that recently ended its contract with a celebrity is Lotte Duty Free, which was the most active in star marketing. .

SM Male idol group in entertainment ' Rise ' Wow the contract was signed last month 12 month 26 It was terminated as part of ...

 

The duty-free industry has sought to create a promotional effect by putting Korean Wave stars such as actors and idols at the forefront. .

It was also common to hire celebrities with salaries in the hundreds of millions of won as models. .

 

When business was good , The celebrity promotional model contracted by Lotte Duty Free is 50 It reached 500 people .

Especially, it doesn't stop at pictorials or advertisements. , We also planned travel products linked to concerts and fan meetings to target group tourists. .

 

But the decline in Chinese group tourists has made star marketing a burden for duty-free shops. .

The effectiveness of Korean Wave marketing has also decreased noticeably. .

 

The Lotte Duty Free Family Concert, a representative event with Hallyu stars last year, was not held. .

Lotte Duty Free has been providing performance tickets to customers who purchase over a certain amount. .

A Lotte Duty Free official said, “ Future plans for Korean Wave marketing are undecided " Saying that “ We plan to review and monitor tourism trends and trends in the duty-free industry. " He said .

 

Hyundai Duty Free is the only major duty free shop that maintains a model contract. .

Girl idol group ' New Jeans ' is the past 2023 Selected as a model for Hyundai Duty Free in 2014 1 Active for years .

After that, the contract period was extended and she is still working as a model. .

 

The industry is Hyundai Duty Free 4 Considering the position of the above, it is analyzed that they are maintaining star marketing to secure awareness. .

An industry insider said, “ Advertising costs are very high in China and Southeast Asia. " Saying that

“ Because of the nature of being a latecomer, it is highly likely that celebrities with a large promotional effect were put forward. " He said that ...

 

Some companies have put forward their own characters as an alternative to star marketing. . Shilla Duty Free has a representative character ' Shilla Friends ' We are conducting various collaborative marketing using . The advantage is that it is cheaper than the celebrity's salary and there is no chance of negative issues arising. . Shilla Duty Free plans to continue related marketing activities in various ways, including producing Shilla Friends emoticons. .

 

Another industry insider said: “K- It is now a thing of the past that travel products utilizing Korean Wave such as pop music were able to boost sales at duty-free shops and develop the tourism industry. " as “ Marketing activities are expected to be further weakened for the time being due to the decline in group travelers and the deterioration of duty-free shop management resulting from the prolonged recession. " I foresaw it like that ㅠㅠ

 

One-line summary:

Due to the decrease in Chinese tourists, our country's duty-free shops have stopped expensive star marketing.

Currently, only Hyundai Duty Free's 'New Jeans' is the only one that survived.