The controversy that arose after New Jeans ended its advertisement with Shinhan Bankㅠㅠ

It is said that Group New Jeans, which was the model for Shinhan Card, was criticized for taking out a Hyundai Card as soon as the contract ended . In fact, there is criticism that it is not fair to the former sponsor to immediately expose another competitor just because the exclusive advertising contract ended .

New Jeans left Japan for a performance at the end of December last year and since then

In Japan, they performed on stage at the Tokyo TBS Japan Record Awards and Countdown Japan .

The problem was captured while moving to handle another schedule in Japan...

If you look at the photo posted on a New Jeans fan SNS account on January 1st ,

Member Hyein was seen at Fukuoka Airport wearing a kangaroo suit .

Hyein stared at the back of her phone for a moment and then held it up to her fans so that this part was exposed.

He also pointed to the back of the product with his index finger as if telling me to look here ㅠㅠ

In that location, there was a Hyundai card with the LG U+ logo on it.

Until the end of last year, New Jeans was the model for Shinhan Financial Group, including Shinhan Card and Shinhan Bank ...

Last year, Shinhan Financial Group launched a super app called ' Super SOL' that brought together the main functions of Shinhan Bank , Card , Securities , Life , and Savings Bank apps that were previously scattered around the group. At the time, the hottest girl group at the time, New Jeans, was contracted as the advertising model for all affiliates to ensure brand consistency .

The contract period is until the end of December for Shinhan Bank and Shinhan Card , and until March of this year for Shinhan Investment & Securities . Hyein mentioned Hyundai Card not long after her Shinhan Card advertising contract ended.

There are also rumors about the telecommunications service ...

The exposed Hyundai Card is an affiliate card that provides discounts on LG U+ telecommunications charges, but Newjins is currently operating under the SK Telecom model . Regardless of whether it is used or not, exposing a competitor's service could be problematic .

This kind of case has happened several times before, and netizens criticized, saying, " It's a personal freedom to change things after the contract ends, but bragging about it as if it's rude to the sponsor . "

An industry insider said,

" Currently, using a competitor's product while working as an advertising model is not only taboo, but also may be a breach of contract ."

He also pointed out that " It is unreasonable and disrespectful to advertisers to immediately switch when an advertising contract ends . "

Although I don't know under what circumstances the exclusive contract with Shinhan Bank expired,

However, advertisers who signed advertising contracts with New Jeans by paying expensive guarantees based on momentary emotions

I think that social life is not about doing things that require a lot of effort.

Because New Jeans members are idols to many fans

I hope you can also show a social example that matches that weight~

I hope the entertainment industry takes IU as a reference!