[talk] Park Bo-gum being selected as ambassador suits him so well!

To mark its 50th anniversary, actor Park Bo-gum was selected as ambassador and a related campaign was unveiled.
This appointment was made in conjunction with the restructuring of the brand identity. Meanwhile, L'Occitane, a brand that has emphasized the relationship between nature and people since its inception in Provence, France in 1976, is expanding its identity to emphasize the 'connection' between nature, culture and arts, and people on the occasion of its 50th anniversary.