Park Bo-gum has been selected as the number one advertising model of the year by marketers.

News has broken that Park Bo-gum was proudly selected as the number one "2026 Korea’s Representative Advertising Model" in the male category, based on a survey of current advertising professionals conducted at the Busan International Marketing & Advertising Festival (MAD STARS), the country’s only international marketing and advertising event! There is no room for dispute, as this result once again proves to experts that he is the top brand power holder, thanks to his uniquely upright and kind image and high public favorability. I love commercials, but I can't wait to see him in a drama again!