Park Bo-gum suits the 'music director' concept for the 2026 Korea tourism overseas promotional video perfectly.

Have you all seen the 2026 Korea tourism overseas promotional video starring Park Bo-gum, released by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization? It appeared on the YouTube channel 'VISITKOREA,' and the auditory concept is amazing.

It is a journey where Park Bo-gum transforms into a 'music director' and travels all over Korea with international musicians to collect everyday sounds like subway announcements and the wind chimes of Hanok houses, and it suits his neat and warm mood perfectly.

I heard that in October, as an extension of the video concept, you will personally run a talk show and a 'Sound Walk' where you walk while listening to sounds with fans. As an honorary ambassador for two consecutive years, it seems you are really doing a great job of promoting Korean sensibilities in a sophisticated way.