Dr. You Jeju Lava Water Launches ‘Park Ji-hoon Label’

This initiative was planned to reciprocate the overwhelming support from consumers, which even led to the nickname "Yongansu" (Dragon Face Water) following Park Ji-hoon's selection as a model. The Park Ji-hoon labels will be released in a total of five varieties—three 530ml types and two 2L types—featuring different photos of Park Ji-hoon on each product to enhance their collectible value. They say they will be available sequentially through online and offline retailers starting in early June!