[talk] Rise, you've made an appearance at Samsung Electronics' CES exhibition hall.

K-pop boy group RIIZE shined at CES 2026 as Samsung Electronics' global brand ambassadors, making their presence felt. RIIZE was the only K-pop group to attend Samsung Electronics' "The First Look 2026" event, held at the Wynn Hotel in Las Vegas, USA, ahead of the opening of the world's largest IT and electronics exhibition.

At the event, Rise's music and music videos were shown on a large screen, and the members sat in the front row, intently watching Samsung Electronics' vision and new product announcements, displaying their global ambassadorial qualities.

This event was also a meaningful occasion for RISE. Since their debut, they have consistently created synergy with the brand by working with Samsung Electronics on various projects, such as the premiere of their first full-length album 'ODYSSEY', 'Galaxy Watch8', 'SmartThings', and 'Samsung Health'. At the 'The First Look 2026' press conference, RISE toured the exhibition hall, selected AI and display products that they liked, and filmed a short-form video introducing them. In particular, Sungchan, who is famous for being a soccer fan, picked the world's first 130-inch 'Micro RGB' TV as his top pick, and caught the attention of members Wonbin and others enjoying a soccer game on it.

While the press conference was live-streamed around the world, Rise's hit song "Boom Boom Bass" played in the background during the Samsung Electronics TV-related AI function demonstration, livening up the atmosphere. The members said, "We were excited and proud that our music and music video were shown at the world's largest exhibition 'The First Look'." They added, "As ambassadors and representatives of K-pop artists, we hope that Rise's music will continue to be known to more people in new ways."

Video content related to this event, in which Rise participated, is scheduled to be sequentially released starting January 5th through Samsung Electronics' YouTube channel and Rise's official SNS channels, and it appears that Rise's active activities across the global stage and tech brands will continue in 2026.