Shinsegae Inter Roybi Selects Day6 Young K as Brand Model

It is loved by many for its delicate and luxurious scent that rivals that of European niche perfume brands, and it offers a variety of products from perfumes to diffusers, body and hair care, and skin care.

Last year, sales increased by 26.1% compared to the same period last year, and this year, by 34.8%, showing continuous growth with double-digit growth rates every year since its launch.

Accordingly, Roybee plans to select Day6 member Young K as their model and launch an aggressive marketing campaign to fully establish brand awareness and market share.

Young K, who has a large number of young fans in their 20s and 30s, has recently been called the 'most popular trend' through performances, broadcasts, entertainment, and SNS. It is expected that Young K's bright and positive image will create a synergy effect with the brand.