“Meet Rise at Everland”… ‘Ever Rise’ opens on the 3rd with SM Entertainment

Everland, operated by Samsung C&T Resort Division, announced on the 2nd that it will open 'EVER RIIZE' on the 3rd in collaboration with SM Entertainment.

This is a collaboration project with K-pop idol group 'Rise' celebrating their first anniversary since their debut, and you can experience various experiential spaces and content utilizing Rise's intellectual property (IP) directly at Everland. Everland has also presented various experiential content utilizing the IP of SM artists such as NCT, Espa, SHINee, and Super Junior.

First, the shuttle bus, which is the starting point of the Everland journey, will be transformed into a Rise wrapping bus. Various spaces within Everland will be decorated as theme zones using drawings, voice guidance comments, handwritten messages, and characters directly drawn by Rise members.

If you reserve a special pass by selecting your favorite member on the Everland app, you will receive a Rise photocard and character tattoo stickers. If you complete the mobile mission that can be accessed through the QR code on the back of the photocard, you will randomly receive a special photocard of the Rise members. At the Ever Rise Store at the main gate, you can also find collaboration goods that can only be found at Everland, such as headbands and umbrellas.

Oh, there is such a marketing strategy.

I think it's good