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I watched the S.Coups and Boss campaign video and it was really cool.
2025.08.30 13:06
In the interview, I was touched by the part where he said that in the end, what's important is the journey, growth, and the mark you leave behind, which was such a typical S.Coups answer.
It was even cooler because it felt like he wasn't just a model, but truly embodied the values the brand wanted to convey.
Watching this season's campaign, I once again understand why S.Coups is called the leader.
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