SEVENTEEN Opens Minitin Ice Cream Pop-up... Targeting Summer Vibes

Seventeen 'Minitin', the official character of [Company Name], has launched its summer season campaign by opening an ice cream pop-up store in Seongsu-dong.
This pop-up is planned to be a space that offers fans unique experiential content.

The brand expansion centered on the character 'Minitin' is
It is a trend of expanding influence beyond music activities into lifestyle content.