We hear news that SEVENTEEN is expanding their character ice cream-themed pop-up globally!

I heard the news that SEVENTEEN's official character MINITEEN's third pop-up store, 'Ice Cream with MINITEEN,' is expanding to major overseas cities following its successful operation in Seongsu-dong, Seoul. Starting with Taipei and Hong Kong in June, the pop-up will proceed sequentially in cities such as Tokyo, Osaka, Beijing, Shanghai, and Hangzhou. I hear it is receiving a great response from fans thanks to its concept that feels like visiting an actual ice cream shop, as well as its various merchandise and photo zones. Seeing this news, I like that SEVENTEEN is demonstrating strong influence not only through their music activities but also through content utilizing their character IP.