Dino's alter ego, Blood Iron Man, really raised the hype from "Mitchyeo Mitchyeo" to "Gilboard."

SEVENTEEN's Dino has embarked on a unique challenge this summer with his alter ego, Blood Iron Man.

When I first heard the news, I thought it was just a fun concept, but I was surprised to find out it was much more sincere than I expected.

First, on July 22, they released the pre-release song "Mitchyeo Mitchyeo," which features a K-retro kitsch sound.

It’s a style that captures Korean excitement with a modern sensibility, so once you hear it, the melody seems to keep lingering in your head.

It is said that immediately after its release, it also entered the iTunes Top Song charts in various regions, including Japan, the Philippines, and Sri Lanka.

The music video was also quite a hot topic.

It is a story about Pi Cheol-in, a man driven mad by love, falling in love at first sight just by seeing Chunsun's silhouette. The plot unfolds so cheerfully that I found myself laughing the whole time I was watching.

Overseas fans also participated in the challenge by imitating the Blood Iron look with glitter jackets or flashy athletic wear.

After that, on August 3rd, we released our first mini-album, Gilboard.

It contains a total of 7 tracks, including the title track "Let's Play," and it is said that several musicians, including Hitchhiker and Lee Hyun-do, participated.

Above all, it was impressive that Dino personally listed his name in the credits for all the tracks.

I think this album perfectly captures Dino's musical ambition within a playful concept.

I am already curious to see what form Blood Iron Man will return in next.