The Hyundai Seoul Global Collaboration Pop-up Exhibition Meets Seventeen and the Smurfs

It’s interesting to hear the news that a collaborative exhibition pop-up featuring SEVENTEEN and the Smurfs is currently being held at The Hyundai Seoul in Yeouido. Since it is a meeting between SEVENTEEN and long-loved characters, I think it will be a unique attraction for existing fans as well. Seeing them go beyond music to partner with a global IP to create new content, I’d love to check out for myself what kind of exhibits and merchandise are available at this pop-up.