Stray Kids' Pepero takes over from the subway to New York Times Square!

Stray Kids' Pepero

Not only domestically but also overseas

It plays a leading role in promoting K-culture.

To commemorate November 11th this year, for fans around the world

We held a social media verification event,

Inviting 111 winners to Seoul with Stray Kids

We planned a special meet-and-greet event.

The interior of a Seoul Subway Line 2 train

Wrapping with the Stray Kids image and

By holding participatory mission events such as 'Find the Pepero Stray Kids hid!', even for commuters

It gave me a unique kind of enjoyment.

Not only did it adorn large billboards in Times Square, New York, and Koreatown, LA, but dedicated pop-up stores and photo booths were also set up in various parts of the world, including Vietnam, Kazakhstan, and the Philippines.

It is said that Pepero's overseas export revenue has been significantly boosted.

Due to Stray Kids, who are popular overseas

It seems like the popularity of Pepero snacks is growing day by day!