[talk] ‘Overdrive’ that shook TikTok

As a fan, I felt really proud to hear the news that Tours' new song 'Overdrive' is getting a huge response on TikTok.

With over 2.3 million uses sparking a challenge craze and even global influencers participating, it seemed to demonstrate the power of K-pop once again.

I was fascinated and proud of the process of it establishing itself not just as a simple song, but as a cultural phenomenon.