"ATEEZ UP TOP SOCIAL" PROJECT
It is a project created in 2020 out of the need to improve brand reputation and which was resumed in 2021 with new dynamics and activities.
To begin, we will briefly explain what brand reputation ranking entails.
What is brand reputation ranking?
It is a monthly list that evaluates the popularity of artists in Korea, using metrics from their social media presence and interactions obtained from internet users.
Why is it important to secure a good ranking?
This list serves as a benchmark used by brands to determine which artists are having the most influence on social media and, therefore, whose popularity among internet users is increasing, making them much more recognized and leading to their image being used in major advertising campaigns and variety shows.
The Brand Reputation Ranking is divided into 4 categories:
📍 Participation IndexIt is based on searches performed on websites such as NAVER, Wikipedia, and Daum.
To help, you should search for ATEEZ (에이티즈) in the browser of these sites, react, share, and interact with the articles that appear there.
📍 Community Index:
It's based on the number of mentions and hashtags on different social media platforms like Twitter, Instagram, and Facebook. To help, you should use the group and individual hashtags, including mentioning @ATEEZofficial, retweeting, and commenting on posts that include them. ♥️
📍 Media IndexIt's based on all the interaction the artist's NAVER articles receive, including reactions, comments, shares, and recommendations. To help, you should react to, share, and recommend ATEEZ's group and individual articles.
📍 Communication IndexIt is based on the number of articles and comments about the artist on NAVER cafe and NAVER blog. To participate, you must be proficient in Korean and write positive articles about Ateez on these platforms, in addition to commenting on and sharing other articles.
More information @LAtinyCrescent