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Just one appearance can make the fashion industry buzz.
2025.10.23 14:08
Jimin only appeared once on the Paris Fashion Week stage.
With just one appearance, the entire fashion industry was in an uproar.
It is said to be the record for the most single-event events in the history of K-pop artists, and that he single-handedly created approximately 18% of Dior's total media impact value of $188.5 million.
Jimin's popularity came from a digital buzz that naturally arose from the public, fandom, and media.
This made it possible to evaluate the Jimin effect as a result of voluntary interest that the brand could not achieve without spending money.
Our Jimin is really amazing.
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