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Jimin's appearance value was said to be around 48 billion won.
2025.10.23 14:33
Jimin recently appeared at the 2026 S/S Paris Fashion Week.
With that single appearance, he created an impact value of approximately 48 billion won, setting a record for the highest figure in K-pop artist history.
It is said that by attending the Dior collection alone, he contributed about 18% of the total Dior collection.
This result clearly shows the extraordinary impact Jimin's influence has had on the fashion world.
It is said that Jimin's appearance alone is evaluated as having created the best brand value with the phrase "cost-free marketing effect".
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