The Meaning of "Borahae": An Eternal Promise Between Fandom and Artist

There's a special and beautiful promise between BTS and ARMY called "Porrahae." This is a new word coined by member V, meaning, "Like purple, the last color of the rainbow, let's trust and love each other until the very end." Now, "Porrahae" has become the most beautiful word, symbolizing the eternal love, trust, and unchanging bond between BTS and ARMY.

When you see fanlights (ARMY Bombs) bathed in a purple wave at a concert, you can feel the power and meaning of the word "Purple" with your whole body. This word is more than just a slogan; it's the most heartfelt confession and promise between artist and fan. BTS always expresses their deep love for their fans by saying, "ARMY is our universe," and ARMY, in turn, pledges to be together forever with the word "Purple." It's truly touching and precious to see artists and fandoms deeply influence each other and create such a beautiful culture.