[talk] BTS World Tour Arirang joined by Visa… the scale is on a whole different level.

Hearing the news that Visa is participating as a global sponsor for BTS’s ARIRANG World Tour makes me realize once again just how massive a project this tour is. Considering it is their first full-group tour in about four years, plus the scale of 82 performances across 34 cities, the expression "world-class" truly fits perfectly, literally.

It is particularly surprising that the comeback live performance held in Seoul alone attracted over 18 million online viewers, and it is impressive that this actually led to an increase in foreign visitors and consumption. It feels like this is more than just a performance; it is a global event with significant economic impact.

Also, with Visa participating, various experiential elements such as ticket events, on-site booths, and merchandise are being added, so as a fan, I feel like there are even more reasons to look forward to it. It is also fascinating that they support the entire experience, from watching the concert to payment. Since this tour is a truly massive project bringing together music, the fandom, and a global brand, I keep looking forward to seeing what new records it will set.