The domestic release of Ari featuring BTS is such welcome news.

It is truly wonderful news that ARIH, a global brand planned and launched by Paldo and hy in collaboration with BTS, is now available in Korea. Given that the domestic launch followed just over a month after its initial introduction at Walmart in the U.S. last month, I imagine this is news that many fans have been eagerly awaiting. It feels even more meaningful that a brand that first garnered attention in the global market is now being officially introduced to the domestic market.