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Italian high-end luxury brand Gucci announced BTS Jin as its global ambassador on August 8 (Korean time). As soon as the LINE notification that Jin had been selected as Gucci's global ambassador was announced in Japan, the official Gucci website crashed due to a surge of traffic. Jin ranked first in Google 'Gucci' related topics around the world, including in the United States, proving the extreme popularity and influence of top global superstar Jin.
American entertainment media Allkpop published an article titled, "Jin! Becomes the Most Liked Post in Gucci History, Surpassing Kendall Jenner." The recent news that Jin became Gucci's global ambassador became a huge topic of conversation in the fashion world, and the news flooded social media, and Gucci's website crashed.
The outlet reported that Jin's influence can currently be seen through the engagement rate of Gucci's posts on social media, and that the post introducing Jin's appointment as an ambassador on Gucci's official X (formerly Twitter) account received 112,000 likes, making it the post with the most likes on the official Gucci X account. The previous record of 111,000 likes by Harry Styles fell to second place.
Allkpop reported that Jin made history on Instagram once again. Gucci's post welcoming Jin as a global ambassador recorded over 3.5 million likes and over 40,000 comments, becoming the most-liked and most-replied post of all time for Gucci. It also reported that the post achieved 1.7 million likes in just 6 hours, instantly surpassing Kendall Jenner's previous record of 1.6 million likes.
The outlet concluded the article by saying that all of Gucci’s posts related to global ambassador Jean were in the top 20 most-liked posts in Gucci’s Instagram history, including the shining number one, due to the undeniable power of Jean.
https://m.starnewskorea.com/view.html?no=2024082507560658552
As expected, it's Jinnim
The influence is amazing
The product worn in the Bazaar pictorial sold out, which was great.
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