Webtoon views increased 43-fold! That's incredible! Hahaha.

According to Naver Webtoon, domestic viewership for the webtoon "Rookie Employee Chairman Kang," based on the Naver Series web novel of the same name, increased approximately 43-fold in the two weeks following the drama's release compared to the two weeks prior to the release of the official teaser video. The reason for the consecutive success of IP-based content is a virtuous cycle where the original fandom drives the initial success of the video adaptation, and the popular work then redirects interest back to the original source.