Why is the operation of Son Heung-min NOS7 ending? Plus final sale information.

NOS7, the fashion brand personally created by Son Heung-min, has announced the closure of its operations just four years after its launch. We’ve summarized everything in one place, from the reasons for the closure to information on the final sale with discounts up to 50%!

That brand famous for Suzy's hats and IU's t-shirts... I heard it's finally closing down 😭 Everything you need to know about why Son Heung-min's fashion brand NOS7, which seemed to be doing so well, is suddenly shutting down, along with details on the ongoing final sale. I tried it!

1. The buzzworthy brand worn by Suzy and IU, NOS7

NOS7 is a fashion and lifestyle brand personally launched by Son Heung-min in June 2022. Even the brand name held special significance. A name created by reversing Son Heung-min's English surname 'SON' to form 'NOS' and adding his iconic jersey number '7'. That is said. There is also a story that the name was taken from the first letters of the chant 'Nice one sonny' that fans used to sing during his time at Tottenham.

Since its launch, the buzz surrounding it has continued to grow as celebrities have been wearing it.

Suzy – Wearing a black NOS7 baseball cap

IU – Wearing a gray NOS7 short-sleeve t-shirt (at the AKMU concert)

Byun Woo-seok – Reveals NOS7 T-shirt Signed Personally by Son Heung-min

Kim Chaewon (Le Seraphim) – Spotted Wearing NOS7

In particular, the 'Spin T-shirt' worn by IU was sold for 54,000 won and was so popular that it sold out.

2. Sudden termination of operations announced after 4 years

however On September 2nd, NOS7 announced through official channels that it would cease brand operations on December 31, 2026. This decision comes approximately four years after its launch in June 2022. are you.

In 2024, the business expanded by even opening flagship stores in Sinsa-dong and Myeong-dong, but Currently, only the Sinsa-dong store remains. That's what they said.

3. The Real Reason for Shutting Down Revealed by NOS7

What you're most curious about is probably the reason for the termination, right? In an official statement, the brand said, "It contains Son Heung-min's sincere desire to fully focus on football above all else during the time he has left as a player and to bring greater happiness to his fans." He explained it.

In other words, it is not an official announcement that the business is closing due to financial difficulties. As Son Heung-min enters the latter half of his playing career, he has chosen to focus on his main profession rather than business. That is the point. At the end of the statement, a message to the fans was also included, saying, "We are deeply saddened and apologetic, but we ask for your generous understanding."

4. Other perspectives emerging from some quarters

Of course, apart from the official reason, there are also perspectives pointing to other backgrounds. The fashion industry downturn, intensified competition, and performance results all played a role. The analysis is that he likely did.

Also, Son Heung-min is currently in his first season after transferring to LAFC in the US, but he has been in a slump with a goal drought in seven consecutive official matches, and the team is also in a poor state, having gone five consecutive matches without a win (3 draws, 2 losses). It is said that it wouldn't have been easy to run a business while adapting to a new league. It is also coming out.

5. Last Chance! Final Sale Info Roundup

NOS7 is currently holding a final sale ahead of its closure. You know, knowing it's the last chance actually makes me want to buy things even more lol.

• Sales Channels: Official Online Store, Sinsa-dong Store

• Discount rate: 30–50% on major products

• Items for Sale: Hats, clothing, bags, accessories, Son Heung-min character figure keyrings, etc.

• End of operations: December 31, 2026

It is said that the release of a limited edition or the final collection has not yet been officially confirmed.