To think it surpassed 5.04 million views in just 3 days!

This campaign is an extension of last year's "Because We Trust, We Like Drinking" slogan and consists of two TV commercials: the "Jeju Sea" and "Jeju Stratigraphy" episodes. The "Jeju Sea" episode emphasizes that there has not been a single administrative penalty related to water quality in the 28 years since its launch, while the "Jeju Stratigraphy" episode, scheduled for release in June, plans to visualize the filtration process through volcanic bedrock layers. The new commercials recorded a combined viewership of approximately 5.04 million views in just three days of their release!