Yonsei University Master's Thesis - We are recruiting fans to participate in an in-depth interview related to <Play>.

 

 

[Master's Thesis - Interview Participants Wanted]

 

# Recruiting participants for in-depth interviews related to virtual idol <Playb>

 

Hello. My name is Jaehee Kim, and I'm currently a researcher at Yonsei University's Graduate School of Journalism and Mass Communication.

I am currently working on my master's thesis on 'Authenticity of Virtual Idols'.

We are recruiting participants to participate in in-depth interviews.

This study aims to explore the factors that make the virtual idol 'PLAVE' feel like an artist who combines humanity and technology through authenticity, rather than simply implementing new technologies. It is a study on which aspects of PLAVE are perceived as authentic by fans.

The interview will be conducted in a conversational format with simple questions and answers. After reading the content below, we ask fans who would like to comfortably share their experiences regarding the authenticity of the virtual idol 'Playb' to participate.

 

# Research subjects

This study targets individuals aged 19 years or older (born before 2005) and must have been a fan of a virtual idol (PLAVE) for at least six months, either online or offline. Non-Koreans must be able to speak Korean to participate.

 

# Research Procedure

If you indicate your intention to participate in the preliminary survey and research through Google Form, we will proceed to the next step.

 

1) Prior explanation and consent

- After meeting at a pre-agreed time and place and receiving a brief explanation of the research purpose and procedures,

Fill out the research consent form.

 

2) Personal verification

- Before the interview, we will verify your identity, including your name, age, and gender.

- Names will be anonymized and all personal information will be destroyed after the study is completed.

 

3) In-depth interviews

- You will participate in an in-depth interview on the following topics over a period of approximately 60 minutes.

① Authenticity factor of virtual idol play

② Experience authenticity in the activities, content, and interactions of Virtual Idol Playb

③ Differences in the authenticity of virtual idols, AI idols, and regular idols

④ Differences in perception of authenticity based on personal tendencies within the virtual idol play fandom

 

- The interview will be conducted in a semi-structured format, based on the researcher's questions, but with flexibility depending on the answers.

- All interviews will be recorded with consent, and you will be informed of this before recording.

- The collected data will be used for thematic analysis on the authenticity factors of virtual idol plays.

 

# Research progress method

1) Face-to-face research

- It will be conducted face-to-face at a convenient location on a pre-agreed date and time.

 

2) Non-face-to-face research

- If face-to-face participation is difficult, the research will be conducted in the following manner.

① The consent form for research participation will be received via email after scheduling.

② The interview will be conducted via ZOOM at a pre-agreed date and time.

- Even in non-face-to-face interviews, all processes are conducted in the same manner as face-to-face research.

The interview will be recorded with your consent.

 

# time taken

: Expected to take approximately 60 minutes in total

 

# compensation

: Those who complete the interview will be awarded a reward worth 30,000 won.

 

# How to apply

: If you would like to participate in the study, please apply using the Google form below.

 

https://forms.gle/14A64BpZSWwvkL7z5

 

 

If you have any questions about this study, please feel free to contact us at the email address below.

 

Principal Investigator / Jaehee Kim, Master's Program, Graduate School of Journalism and Mass Communication, Yonsei University ([email protected])