Jang Won-young's Bulgari photo photoshopped?! Dress, Kim Ji-won, IVE, Instagram

Following the Bulgari High Jewelry event held at Walkerhill in Seoul, official photos of Ive's Jang Won-young sparked an unexpected controversy.

Allegations of Photoshop were raised as a 'difference in bust line' was spotted between the on-site photos and the brand's official images.

In particular, as comparisons have even been made with actress Kim Ji-won, who attended the same event, attention is focused on whether this is simply photo retouching or the brand's intention.

1. What happened at the Bulgari event

장원영 불가리 사진 포토샵되다?! 드레스, 김지원, 아이브, 인스타

This controversy began at the 2026 Bulgari High Jewelry 'Eclética' private event.
Jang Won-young appeared in a black dress and drew attention with a silhouette that was more emphasized than before.

As on-set photos and videos were released, the natural volume and styling became a hot topic, followed by reactions such as “the vibe is insane” and “legendary visuals.”

However, the controversy grew as the same scene began to look completely different in official Bulgari photos released later.

2. The Photoshop Allegations: What Has Changed?

The center of the controversy was the 'change in bust line'.

While the dress silhouette was clearly visible in the on-set photos, that part appeared relatively smoothed out in the official images. Regarding this difference, some netizens reacted by asking, "Did the lines get intentionally retouched?" and comparison images quickly spread across online communities and social media.

3. Is it really Photoshop? From a brand pictorial perspective

In the fashion and jewelry industries, photo retouching itself is a common task.

Especially in high jewelry photography, the focus is often directed to center on the product, such as a necklace or brooch.

During this process, post-processing may be applied to refine the subject's body shape, brightness, and shadows, and methods to reduce the emphasis on specific areas are also utilized.

In other words, it is interpreted that this image, too, may have been retouched to make the jewelry stand out more.

4. Why were fan reactions so divided?

Reactions were starkly divided between “It’s a pictorial, so it’s natural” vs. “The retouching is excessive.” The reason the controversy grew is that fan reactions were sharply split.

On one side, there were opinions such as “photo shoots are inherently staged” and “it could be a difference in lighting or angles,” and

On the other hand, reactions came from others saying, “The body shape itself looks different,” and “The trend these days is naturalness, but this is excessive.”

There is also an analysis suggesting that the sense of incongruity was felt more acutely, particularly as recent global fashion trends have shifted toward emphasizing 'real skin and natural body shapes.'

FAQ

Q. Is Jang Won-young's photo really photoshopped?
There are no confirmed facts, and interpretations regarding the difference appearing to be a correction are divided.

Q. Why do these controversies arise so frequently?
Since photos involve lighting, angles, and retouching, there may be differences from the actual appearance.

Q. Is there a possibility that the brand intentionally modified it?
Adjustments to highlight jewelry are a common practice in the industry.

Q. Did Kim Ji-won also have the same controversy?
There were comparisons made regarding attendees of the same event, but the level of controversy is not the same.